The First red multinational /
As China transitions from a planned economy to a market economy, its rapidly growing companies must learn to compete on a global scale. This program presents a case study of TCL-China's first multinational corporation and the parent company of Thomson Color TV and other major manufacturers-givi...
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| Corporate Authors: | , , |
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| Format: | Electronic Video |
| Language: | English Chinese |
| Published: |
New York, N.Y. :
Films Media Group,
[2007]
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| Subjects: | |
| Online Access: | Streaming video (Emerson users only) |
| Summary: | As China transitions from a planned economy to a market economy, its rapidly growing companies must learn to compete on a global scale. This program presents a case study of TCL-China's first multinational corporation and the parent company of Thomson Color TV and other major manufacturers-giving viewers an unprecedented look inside Chinese business practices. The film illustrates TCL's evolution from a state-owned enterprise to an industrial giant that observes only the most superficial of socialist principles. It also profiles Li Dongsheng, a former engineer now serving as chairman and president of TCL, whose personal history parallels the rise of Chinese capitalism. |
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| Item Description: | Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Encoded with permission for digital streaming by Films Media Group on Jan. 03, 2007. |
| Physical Description: | 1 streaming video file (50 min.) : sound, color, digital file. |
| Format: | Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: | 11 & up. |
| Access: | Access requires authentication through Films on Demand. |