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|a HF5415.15
|b .D28 1998eb
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|b .D28 1998eb
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|a Danish, Sherif.
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1 |
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|a Building database-driven web catalogs /
|c Sherif Danish, Patrick Gannon.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c ©1998.
|
| 300 |
|
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|a 1 online resource (xv, 253 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
0 |
|g Chapter 1
|t Marketing Product Data Management (MPDM): Emergence of a New Enterprise Application
|g 1 --
|g Chapter 2
|t Online Catalogs Driving MDPM
|g 27 --
|g Chapter 3
|t Where Is the Catalog World Today and Where Is It Headed?
|g 39 --
|g Chapter 4
|t Strategic Choices
|g 63 --
|g Chapter 5
|t MPDM Implementation Effort and Cost Estimate
|g 75 --
|g Chapter 6
|t What Functionality to Look For?
|g 87 --
|g Chapter 7
|t Navigation, the Heart of Your Electronic Catalog
|g 119 --
|g Chapter 8
|t MPDM Implementation Team
|g 139 --
|g Chapter 9
|t How to Implement Your MPDM System: a Step-by-Step Guide
|g 157 --
|g Chapter 10
|t Guidelines for Participants
|g 191 --
|g Chapter 11
|t Open Issues
|g 199 --
|g Chapter 12
|t Case Study: AMP
|g 227.
|
| 506 |
|
|
|a Access to electronic resources restricted to Simmons University students, faculty and staff.
|
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|a Access limited to one user at a time.
|
| 588 |
0 |
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|a Print version record.
|
| 630 |
0 |
0 |
|a Marketing product data management.
|
| 650 |
|
0 |
|a Product management
|x Computer programs.
|
| 650 |
|
0 |
|a Commercial catalogs
|x Electronic publishing
|x Computer programs.
|
| 650 |
|
0 |
|a Web publishing.
|
| 650 |
|
0 |
|a Industrial marketing
|x Computer programs.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 700 |
1 |
|
|a Gannon, Patrick.
|
| 776 |
0 |
8 |
|i Print version:
|a Danish, Sherif.
|t Building database-driven web catalogs.
|d New York : McGraw-Hill, ©1998
|z 0070153078
|w (DLC) 98004245
|w (OCoLC)39033148
|
| 856 |
4 |
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|3 EBSCOhost
|u https://ezproxy.simmons.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1872
|y Access E-Book
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|m building_database_driven_web_catalogs______________________________________1998_______mcgraa________________________________________danish__sherif_____________________e
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|d Library of Congress classification
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|x sound recording
|p UNLOANABLE
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