Customer profitability and customer relationship management at RBC financial group (abridged)

Customer profitability and customer relationship management at RBC financial group (abridged) /

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Bibliographic Details
Main Author: Narayanan, V. G.
Format: Book
Language:English
Published: Boston, MA : Harvard Business School Publishing, 2002.
Subjects:
Product management > Case studies.
Marketing > Case studies.

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