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Bibliographic Details
Main Author:	Martinez-Jerez, F. Asis
Corporate Author:	Harvard Business School
Format:	Book
Language:	English
Published:	Boston, MA : Harvard Business School, 2007.
Subjects:	Product management > Case studies. Marketing > Case studies.

Emerson

Holdings details from Emerson
Call Number:	HF5415.15 .M378 2007