The effects of increased awareness on college students' interpretations of magazine advertisements for alcohol /
"An experiment with 520 college students tested whether heightened awareness during media exposure would affect the message interpretation process by enhancing skepticism, with the enhanced skepticism influencing both affective and cognitive aspects of decision making."
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
2000 :
[publisher not identified],
[date of publication not identified]
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| Subjects: |