Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones

Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones /

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Bibliographic Details
Main Authors: Hamilton, Rebecca W. (Author), Rust, Roland T. (Author), Dev, Chekitan S. (Chekitan Singh), 1959- (Author)
Corporate Author: Knovel (Firm)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Subjects:
Customer loyalty.
Consumer satisfaction.
Rate of return.
Electronic books.
Online Access:Full text (Wentworth users only)
Full text (Wentworth users only)

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