World wide rave : creating triggers that get millions of people to spread your ideas and share your stories

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /

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A World Wide Rave!. What the heck is that?. A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when to...

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Bibliographic Details
Main Author: Scott, David Meerman
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ?2009.
Subjects:
Word-of-mouth advertising.
Viral marketing.
Internet marketing.
Internet advertising.
Creative ability in business.
Interest (Psychology)
Online Access:Full text (Wentworth users only)
Table of Contents:
  • Front Matter
  • You (and I) are Incredibly Lucky
  • Nobody Cares About Your Products (Except You)
  • No Coercion Required
  • Lose Control
  • Put Down Roots
  • Create Triggers That Encourage People to Share
  • Point the World to Your (Virtual) Doorstep
  • Your Challenges (A Review)
  • Index
  • About the Author
  • Acknowledgments
  • David Meerman Scott, Live at Your Event!

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