Customer valuation starvation can kill prevention and cure /

Customer value starvation is a common disease in companies, both small and large -- which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how compa...

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Bibliographic Details
Main Author: Mahajan, Gautam
Corporate Author: iG Publishing
Other Authors: Viera, Walter, Kotler, Philip
Format: Electronic eBook
Language:English
Published: New York : Business Expert Press, 2021.
Edition:First edition.
Subjects:
Online Access:Full text (Wentworth users only)