Promotion and marketing for broadcasting and cable /

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Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Klein, Robert A., 1928-, Ferguson, Douglas A.
Format:	Book
Language:	English
Published:	Boston : Focal Press, [1999]
Edition:	Third edition.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.

Emerson

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Call Number:	HE8689.6 .S85 1999