The codes of gender : identity + performance in pop culture /

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses...

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Bibliographic Details
Main Author:	MacLeod, Kevin (Composer)
Corporate Author:	Media Education Foundation
Other Authors:	Jhally, Sut (Director, writer,), Killoy, Andrew, Vega, Aaron, Rabinovitz, David
Format:	Electronic Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2016.
Subjects:	Goffman, Erving, > 1922-1982. > Gender advertisements. Sex role in mass media. Gender identity in mass media. Sex role in advertising. Human body in popular culture. Femininity in popular culture. Masculinity in popular culture. Gender roles Electronic videos. Documentary films.
Online Access:	Streaming video (Wentworth users only)