Computron, inc. (1996) /

"In July 1996, Thomas Zimmerman, manager of the European Sales Division of Computron, was trying to decide what price to submit on his bid to sell a Computron 1000X digital computer to Konig & Cie., AG, Germany's largest chemical company."

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Bibliographic Details
Main Author: Quelch, John A.
Format: Book Chapter
Language:English
Published: Boston, MA : Harvard Business School Publishing, 1997.
Subjects:
Description
Summary:"In July 1996, Thomas Zimmerman, manager of the European Sales Division of Computron, was trying to decide what price to submit on his bid to sell a Computron 1000X digital computer to Konig & Cie., AG, Germany's largest chemical company."
Item Description:"9-597-063" -- t.p.
"Rev. November 14, 1997" -- t.p.
Physical Description:5 pages ; 28 cm