Commercialization secrets for scientists and engineers /

"Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding e...

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Bibliographic Details
Main Author: Szycher, M. (Michael) (Author)
Format: Electronic eBook
Language:English
Published: Boca Raton : CRC Press, [2017]
Subjects:
Online Access:Full text (WIT users only)
Table of Contents:
  • section 1. Development on a shoestring
  • section 2. Classical initial decisions
  • section 3. Product launch
  • section 4. Pathways to profitability.