Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs /
Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.
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Main Author: | Vavra, Terry G. |
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Format: | Book |
Language: | English |
Published: |
Milwaukee, Wis. :
ASQ Quality Press,
[1997]
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Subjects: |
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