Principles of marketing

Principles of marketing /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary (Gary M.)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]
Edition:12th ed.
Subjects:
Marketing.
Online Access:Table of contents only
Description
Physical Description:xxxii, 599 pages : color illustrations ; 28 cm
Bibliography:Includes bibliographical references (p. R-1 - R-30) and indexes.
ISBN:9780132390026 (alk. paper)
0132390027

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