Principles of marketing /

Saved in:
Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary (Gary M.)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]
Edition:12th ed.
Subjects:
Online Access:Table of contents only

MARC

LEADER 00000cam a2200000ua 4500
001 5c4c7647-1645-4a83-917e-958f448c58ee
005 20240722000000.0
008 070108t20082008njua b 001 0 eng
010 |a  2007000562 
020 |a 9780132390026 (alk. paper) 
020 |a 0132390027 
035 |a BLM-3122 
035 |a (OCoLC)77575083 
040 |a DLC  |c DLC  |d DLC  |d UtOrBLW 
049 |a ECLL 
050 0 0 |a HF5415  |b .K636 2008 
082 0 0 |a 658.8  |2 22 
100 1 |a Kotler, Philip.  |0 n 79105772  
245 1 0 |a Principles of marketing /  |c Philip Kotler, Gary Armstrong. 
250 |a 12th ed. 
264 1 |a Upper Saddle River, N.J. :  |b Pearson/Prentice Hall,  |c [2008] 
264 4 |c ©2008 
300 |a xxxii, 599 pages :  |b color illustrations ;  |c 28 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (p. R-1 - R-30) and indexes. 
595 |a OCLC Reclamation ECLBatch3_in_part2.mrc 20090619 pmh. 
650 0 |a Marketing.  |0 sh 85081333  
700 1 |a Armstrong, Gary  |q (Gary M.)  |0 n 85313802  
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip078/2007000562.html  |t 0 
999 1 0 |i 5c4c7647-1645-4a83-917e-958f448c58ee  |l e843187  |s US-MBE  |m principles_of_marketing____________________________________________________2008____12_pearsa________________________________________kotler__philip_____________________p 
999 1 0 |i 5c4c7647-1645-4a83-917e-958f448c58ee  |l w843187  |s US-MBWI  |m principles_of_marketing____________________________________________________2008____12_pearsa________________________________________kotler__philip_____________________p 
999 1 1 |l e843187  |s ISIL:US-MBE  |i Emerson  |t BKS  |a Main Stacks  |b 0113502893143  |c HF5415 .K636 2008  |d Library of Congress classification  |x Book  |p LOANABLE 
999 1 1 |l e843187  |s ISIL:US-MBE  |i Emerson  |t BKS  |a Main Stacks  |b 0113502842421  |c HF5415 .K636 2008  |d Library of Congress classification  |x Book  |p LOANABLE 
999 1 1 |l w843187  |s ISIL:US-MBWI  |i Wentworth  |t BKS  |a Stacks  |b 0113801728099  |c 658.8 .K62 2008  |d Dewey Decimal classification  |x Book  |p LOANABLE