Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system /

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Bibliographic Details
Main Author: Johnson, Michael D. (Michael David)
Other Authors: Gustafsson, Anders, 1964-
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2000]
Edition:First edition.
Series:University of Michigan Business School management series.
Subjects:

Simmons

Holdings details from Simmons
Call Number: HF5415.335 .J64 2000