Monster loyalty : how Lady Gaga turns followers into fanatics

Monster loyalty : how Lady Gaga turns followers into fanatics /

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com

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Bibliographic Details
Main Author: Huba, Jackie
Format: Book
Language:English
Published: New York : Portfolio/Penguin, [2013]
Subjects:
Lady Gaga.
Women musicians > Criticism and interpretation.
Musicians > Criticism and interpretation.
Customer loyalty > Case studies.
Customer relations.
Marketing > Social aspects.
Description
Summary:"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Physical Description:vii, 214 pages : illustrations ; 22 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781591846505 (hbk.)
1591846501 (hbk.)

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