Aftermarketing : how to keep customers for life through relationship marketing /

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Bibliographic Details
Main Author: Vavra, Terry G.
Format: Book
Language:English
Published: Homewood, Ill. : Business One Irwin, [1992]
Subjects:
Description
Physical Description:xv, 292 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (p. 276-279) and index.
ISBN:1556236050