Aftermarketing : how to keep customers for life through relationship marketing /

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Bibliographic Details
Main Author: Vavra, Terry G.
Format: Book
Language:English
Published: Homewood, Ill. : Business One Irwin, [1992]
Subjects:

MARC

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100 1 |a Vavra, Terry G.  |0 n 92007318  
245 1 0 |a Aftermarketing :  |b how to keep customers for life through relationship marketing /  |c Terry G. Vavra. 
246 3 |a Relationship marketing 
264 1 |a Homewood, Ill. :  |b Business One Irwin,  |c [1992] 
264 4 |c ©1992 
300 |a xv, 292 pages :  |b illustrations ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (p. 276-279) and index. 
595 |a OCLC Reclamation ECLBatch2_in_part2.mrc 20090619 pmh. 
650 0 |a Customer relations.  |0 sh 85034963  
650 0 |a Customer services.  |0 sh 85034965  
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