The salience of value frames in newspaper editorials : the case of smoking-ban policies /
"Media frames appealing to core values have been shown to activate individuals' values. We argue that values can serve to "reframe" issues. Literature on persuasion, media priming, and framing help explicate the role that value frames play in activating individual values. An e...
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| Format: | Book Chapter |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
2008.
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