Winning the customer : turn consumers into fans and get them to spend more /
During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bo...
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| Main Authors: | , |
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| Format: | Electronic Audio |
| Language: | English |
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[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2011.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Streaming audio (Wentworth users only) |
Streaming audio (Wentworth users only)
Wentworth
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