Market-driven management : using the new marketing concept to create a customer-oriented company /

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Bibliographic Details
Main Author:	Wester, Frederick E.
Format:	Book
Language:	English
Published:	New York : Wiley, [1994]
Series:	Portable MBA series.
Subjects:	Marketing > Management. Consumer satisfaction.

Emerson

Holdings details from Emerson
Call Number:	HF5415.13 .W467 1994