Manage your reputation : how to plan public relations to build & protect the organization's most powerful asset /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
[2002]
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Basic principles : understand this public relations business
- Board policy : win a good reputation through action from the top
- Managing the function : manage your communication investment
- Objectives : plan public relations that will achieve real advances
- Appraisal : measure the public relations effectiveness
- Marketing : make public relations work closely with marketing
- Employees : mobilize a vast volunteer army of goodwill ambassadors
- Public affairs : set the agenda for legislators and opinion letters
- Corporate;investor relations : build a corporate reputation that becomes the company
- Issues and crisis planning : use issues management to build your reputation insurance
- Personal skills : develop your own expertise to communicate effectively.