BP Oil International : brand image program (A)

BP Oil International : brand image program (A) /

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Bibliographic Details
Main Author: Kopp, Robert J.
Format: Book
Language:English
Published: Boston, MA : Harvard Business School Publishing, 2004.
Subjects:
BP Oil Corporation.
Product management > Case studies.
Marketing > Case studies.
Description
Item Description:"BAB106" -- t.p.
"Revised December 9, 2004" -- t.p.
Physical Description:21 pages : illustrations ; 28 cm
Bibliography:Includes bibliographical references.

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