The codes of gender : identity + performance in pop culture /
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specifi...
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Video |
| Language: | English |
| Published: |
Northampton, MA :
Media Education Foundation,
©2009.
|
| Subjects: |
| Summary: | "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container. |
|---|---|
| Item Description: | DVD includes both full length (72 min.) and abridged (46 min.) versions. "This program contains violence, nudity, and sexual themes"--Container. |
| Physical Description: | 1 videodisc (118 min.) : sound, color ; 4 3/4 in. |
| Format: | DVD format. |
| Production Credits: | Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod. |
| ISBN: | 1932869395 9781932869392 |