The codes of gender : identity + performance in pop culture

The codes of gender : identity + performance in pop culture /

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"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specifi...

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Bibliographic Details
Corporate Author: Media Education Foundation
Other Authors: Jhally, Sut
Format: Video
Language:English
Published: Northampton, MA : Media Education Foundation, ©2009.
Subjects:
Goffman, Erving. > Gender advertisements.
Sex role in mass media.
Gender identity in mass media.
Sex role in advertising.
Human body in popular culture.
Femininity in popular culture.
Masculinity in popular culture.
Femininities.
Gender expression.
Feature films.
Documentary films.
Nonfiction films.
Video recordings for the hearing impaired.
Table of Contents:
  • Sex & gender
  • The feminine touch
  • The ritualization of subordination
  • Licensed withdrawal
  • Infantalization
  • Codes of masculinity
  • Trapped in the code
  • History, power & gender display.

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