Starting a Franchise

Starting a Franchise

Prior to opening the Zuka Juice stores (later acquired by Jamba Juice), Jason Madsen owned and operated an architectural design/construction management firm. He had no experience in restaurant operations prior to a consulting engagement with Zuka Juice, and his educational background at the time was...

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Bibliographic Details
Corporate Authors: Business2Learn, LLC, Films for the Humanities & Sciences (Firm), Films Media Group
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2012]
Series:StartUp experience.
Subjects:
Entrepreneurship.
Franchises (Retail trade)
New business enterprises.
Educational films.
Internet videos.
Videorecording.
Online Access:Streaming video (Wentworth users only)
Table of Contents:
  • Franchise Owner Profile (2:36)
  • Importance of Franchise Research (2:54)
  • Regional Analysis for Potential Franchisee (1:37)
  • Getting Started in a Franchise (2:22)
  • When Disaster Strikes (1:48)
  • Franchise Management (2:36)
  • Corporate Acquisition (2:17)
  • Transition to New Brand Name (2:23)
  • Review of Franchise Start-Up (2:07)
  • Important Personal Qualities (1:53)
  • Franchise Disclosure Document (3:57)
  • Potential Franchisee: What To Look For (3:02)
  • Franchise Fees (1:47)
  • Corporate Support for Franchisee (2:25)
  • Franchise Marketing (3:37)
  • Branding a Product (2:28)
  • Promotion Tracking (1:44)
  • Bosses Who Do It All (1:08)
  • Trade Areas (1:52)
  • Soft Opening (1:50)
  • Core Customers (1:57)
  • Challenge of Hiring and Managing People (5:05)
  • Training for New Hires (2:47)
  • Components of Soft Opening (1:18)
  • New Hire Training in Multiple Locations (1:00)
  • Motivation/Positive Environment (2:00)
  • Human Resources Issues (1:41)
  • Importance of General Managers (1:37)
  • Training a General Manager (1:29)
  • Physical Equipment for Franchise (1:38)
  • Franchise Locations (0:48)
  • Financing Business Growth (1:50)
  • Exit Strategy (3:40)
  • Personal Costs (2:39)
  • Summary of Entrepreneur's Advice (3:47)
  • Franchise Owner Profile (2:36)
  • Importance of Franchise Research (2:54)
  • Regional Analysis for Potential Franchisee (1:37)
  • Getting Started in a Franchise (2:22)
  • When Disaster Strikes (1:48)
  • Franchise Management (2:36)
  • Corporate Acquisition (2:17)
  • Transition to New Brand Name (2:23)
  • Review of Franchise Start-Up (2:07)
  • Important Personal Qualities (1:53)
  • Franchise Disclosure Document (3:57)
  • Potential Franchisee: What To Look For (3:02)
  • Franchise Fees (1:47)
  • Corporate Support for Franchisee (2:25)
  • Franchise Marketing (3:37)
  • Branding a Product (2:28)
  • Promotion Tracking (1:44)
  • Bosses Who Do It All (1:08)
  • Trade Areas (1:52)
  • Soft Opening (1:50)
  • Core Customers (1:57)
  • Challenge of Hiring and Managing People (5:05)
  • Training for New Hires (2:47)
  • Components of Soft Opening (1:18)
  • New Hire Training in Multiple Locations (1:00)
  • Motivation/Positive Environment (2:00)
  • Human Resources Issues (1:41)
  • Importance of General Managers (1:37)
  • Training a General Manager (1:29)
  • Physical Equipment for Franchise (1:38)
  • Franchise Locations (0:48)
  • Financing Business Growth (1:50)
  • Exit Strategy (3:40)
  • Personal Costs (2:39)
  • Summary of Entrepreneur's Advice (3:47)

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