Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever /

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Bibliographic Details
Main Author: Gordon, Ian, 1921-
Format: Book
Language:English
Published: Toronto ; New York : John Wiley & Sons Canada, [1998]
Subjects:

MARC

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264 4 |c ©1998 
300 |a xx, 314 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
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