The art directors' handbook of professional magazine design : classic techniques and inspirational approaches /
What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, Horst Moser has selected a huge range of examples from his amazing collection of international magazines...
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Main Author: | |
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Format: | Book |
Language: | English German |
Published: |
London :
Thames & Hudson,
[2011]
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Edition: | Third edition. |
Subjects: |
MARC
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100 | 1 | |a Moser, Horst, |e author. |0 n 2003033168 | |
245 | 1 | 4 | |a The art directors' handbook of professional magazine design : |b classic techniques and inspirational approaches / |c Horst Moser. |
250 | |a Third edition. | ||
264 | 1 | |a London : |b Thames & Hudson, |c [2011] | |
300 | |a 294 pages : |b color illustrations ; |c 33 cm | ||
336 | |a text |b txt |2 rdacontent | ||
336 | |a still image |b sti |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
500 | |a Translated from the German Surprise me by David H. Wilson. | ||
500 | |a Includes indexes. | ||
505 | 0 | 0 | |g Machine generated contents note: |t Theoretical Foundations -- |t Brodovitch -- |t Art Directors -- |t Sketching -- |t Layout Variations -- |t Editorial Cooperation -- |t Practical Foundations -- |t Grid Systems -- |t Manuals and Sample Pages -- |t Formats -- |t Refinements -- |t The Avenue Box -- |t Picture Frames -- |t Covers -- |t Visual Metasystems -- |t Innovation -- |t Introduction to Cover Design -- |t Copies and Quotes -- |t Capital -- |t Independent Magazines -- |t Jurassic Park -- |t Running Jokes -- |t Cover Photos -- |t Portraits -- |t Multiple Pictures -- |t Cover Design -- |t Typographical Covers -- |t Illustrated Covers -- |t Special Forms -- |t Logos -- |t Introduction to Logo Design -- |t Red Labels -- |t White Stripes -- |t Permanent Change -- |t Handwritten Logos -- |t Unusual Logo Positions -- |t Inside Pages -- |t Introduction to Inside Layout -- |t How Not to Get Started -- |t Typography -- |t Headline and Standfirst Combinations -- |t Section Headings -- |t Page Numbers -- |t Initial Letters -- |t Subheadings -- |t Quotes -- |t Captions -- |t Tables -- |t Charts -- |t Boxes -- |t Infographics -- |t Types of Page -- |t Editorial -- |t Contents -- |t Products -- |t Columns -- |t Imprint -- |t Dividers -- |t Themes -- |t Introduction -- |t Fashion -- |t Erotica -- |t Health and Beauty -- |t Sport -- |t Transport -- |t Computers -- |t Business -- |t Art -- |t Literature -- |t Travel -- |t Gardening -- |t Architecture, Interior Design and Living -- |t Food and Drink -- |t People -- |t Reportage -- |t Portfolios. |
520 | 8 | |a What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, Horst Moser has selected a huge range of examples from his amazing collection of international magazines and used them to illustrate the principles of classic editorial design. He discusses the design challenges that face today's art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques that can be used year after year. This striking ideas book offers a range of innovative approaches for every aspect of a magazine, inside and out, pictorial and typographical, from standfirsts and subheads to columns and captions. With over a thousand full-colour illustrations, this will be an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design. | |
546 | |a Translated from the German. | ||
650 | 0 | |a Magazine design. |0 sh 85079578 | |
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