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Bibliographic Details
Main Author:	Anand, Bharat
Other Authors:	Attea, Kate
Format:	Book
Language:	English
Published:	Boston, MA : [publisher not identified], Harvard Business School Publishing, 2003.
Subjects:	Product management > Case studies. Marketing > Case studies.

Emerson

Holdings details from Emerson
Call Number:	HF5415.15 .A53 2003