Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business /
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas p...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic Audio |
| Language: | English |
| Published: |
[Place of publication not identified] :
Ascent Audio
[2024]
|
| Subjects: | |
| Online Access: | Streaming audio (Wentworth users only) |
| Summary: | In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics-like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: - Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions - Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product - Methods for equity distribution that minimize conflict and maximize investor return. |
|---|---|
| Physical Description: | 1 online resource (1 audio file) |