Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business /

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas p...

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Bibliographic Details
Main Author: Cheek, Paul (Author)
Other Authors: Pollock, Brandon (Narrator)
Format: Electronic Audio
Language:English
Published: [Place of publication not identified] : Ascent Audio [2024]
Subjects:
Online Access:Streaming audio (Wentworth users only)

MARC

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520 |a In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics-like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: - Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions - Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product - Methods for equity distribution that minimize conflict and maximize investor return. 
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