Cultural Tourism : the Partnership Between Tourism and Cultural Heritage Management.

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism pr...

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Bibliographic Details
Main Author: Mckercher, bob
Other Authors: Du cros, hilary
Format: Electronic eBook
Language:English
Published: Hoboken : Taylor and Francis, 2012.
Subjects:
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MARC

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505 0 |a Front Cover; Cultural Tourism:The Partnership BetweenTourism and Cultural HeritageManagement; Copyright Page; Contents; Preface; Acknowledgments; Chapter 1. Introduction; Defining Cultural Tourism; Conceptualizing Cultural Tourism-A Thematic Approach; The Key Issue: Linking Cultural Heritage Managementand Tourism Management; Chapter 2. Challenges in Achieving Sustainable Cultural Tourism; Introduction; Culture andTourism-Collaborators or Competitors?; The Independent Evolution of Tourism and Cultural Heritage; Seven Possible Relationships Between Tourism and Cultural Heritage Management. 
505 8 |a The ConsequencesThe Solution?; Chapter 3. How Tourism Works; Introduction; The Nature of Tourism; Attractions Drive Tourism; Factors Influencing Visitation Levels; Tourist Behavior; CuItural Tourism; Conclusion; Chapter 4. Cultural Heritage Management; Introduction; Core Concepts; Cultural Heritage Management and Tourism; Negative and Positive Impacts of Tourism; Conclusion; Chapter 5. Tangible Heritage; Introduction; Process-Driven Conservation of Tangible Cultural Heritage; The Scope of Tangible Heritage Assets; Cultural Significance of Heritage Assets; Authenticity. 
505 8 |a Tourism, Authenticity, and CommodificationVisitor Accessibility to Tangible Heritage Assets; Consultation As an Important Element of the ManagementProcess; Chapter 6. Intangible Heritage and Its Management; Introduction; Recognition of Intangible Cultural Heritage Management; Intangible Heritage Assets-Management and Tourism Issues; Authenticity and Cultural Space; Tourism and Changes to Intangible Heritage; Culturally Appropriate and Sustainable Use of Assets; Stakeholder Consultation in Setting Management Priorities; Chapter 7. Cultural Tourism Products-A Regional Perspective; Introduction. 
505 8 |a ProductsBenefits of Adopting a Marketing Approach to Product Development; Hierarchy of Attractions; Developing Cultural Tourism Attractions; Conclusions; Chapter 8. Commodification, Environmental Bubbles, and CulturalTourism Products; Introduction; Consumption-Strangeness versus Familiarity and the Environmental Bubble; Creating Cultural Tourism Products or Attractions; Tactics; Conclusions; Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology; Introduction; Who Are Cultural Tourists?; A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists. 
505 8 |a Five Types of Cultural TouristsTesting the Model: Hong Kong As a Case Study; Implications for Cultural Tourism; Chapter 10. Gatekeepers; Introduction; Using Cultural and Heritage Assets to Brand a Destination; The Role of Gatekeepers in Conveying Messages; Effect of Many Gatekeepers on the Message Passed to the Tourist; Chapter 11. Assessment; Introduction; Assessing the Tourism Potential of Assets; Considering the Wider Context; Understanding the Asset in Its Setting; Asset Specific Issues: ""Place"" and Cultural Spaces; Stakeholder and Consultation Issues. 
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