Customer retention : an integrated process for keeping your best customers /
What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered...
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| Format: | Book |
| Language: | English |
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Milwaukee, Wis. :
ASQC Quality Press,
[1995]
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| Summary: | What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered set of activities. This book helps you learn 'why,' and more importantly, 'how' to keep customers within your business. "Customer Retention" introduces you to the results that can be attained by creating aggressive and on-going customer retention practices. This results-focused book is packed with material that will tell you ways to create a customer loyalty and partnership mindset that yields a stronger, more pliant culture, higher levels of quality, and an attractive bottom line for your company. Company retention isn't a new paradigm, just a better one. -- From publisher's description. |
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| Physical Description: | xxi, 179 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 165-171) and index. |
| ISBN: | 0873892577 9780873892575 |