Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
[2000]
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| Subjects: | |
| Online Access: | Access E-Book |
Table of Contents:
- Acknowledgments
- Preface
- Part I: Adopting a "be different" attitude ; 1. If you are a service company...Then be a service company ; 2. Avoid the "be better" trap ; 3. Dare to be different from competitors
- Part II: Dominating markets ; 4. Learn to say "no" ; 5. Be number one with the right customers ; 6. Treat your brand like an asset
- Part III: Creating unique, valued services ; 7. Innovate continuously ; 8. Revitalize current services ; 9. Invent new services ; 10. Innovate the service process ; 11. Engage your people
- Part IV: Keeping ahead of the market ; 12. Sustain service market leadership ; 13. Elevate the role of marketing ; 14. Redefine the franchise ; 15. Market leadership strategies at work
- Bibliography
- Index.