Creative strategy in advertising /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth,
[1989]
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| Edition: | Third edition. |
| Series: | Wadsworth series in mass communication.
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| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xiii, 370 pages : illustrations ; 24 cm. |
| Bibliography: | Bibliography: p. 365-366. |
| ISBN: | 0534097804 |