Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation.

Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of cus...

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Bibliographic Details
Main Author:	Trefler, Alan
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, 2014.
Subjects:	Business. Consumer satisfaction. Customer services.
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Call Number:	HF5415.335 .T744 2014

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Call Number:	ProQuest Safari