Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation.
Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of cus...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2014.
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| Subjects: | |
| Online Access: | Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Access E-Book Full text (Wentworth users only) Full text (Wentworth users only) |
| Summary: | Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of customer who are blowing up the very notion of customer relationship management. They're not interest in a relationship, and they won't be managed. This customer expects to be in control rather than to be controlled, and they want to discover your product or service on their own, and s. |
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| Physical Description: | 1 online resource (192 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118930298 1118930290 9781118930281 1118930282 9781306821421 1306821428 |