Magnet marketing : the ultimate strategy for attracting and holding customers /

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Bibliographic Details
Main Author: Graham, John R. (John Rushton), 1931-
Other Authors: Bennett, Steven J., 1951-
Format: Book
Language:English
Published: New York : Wiley, [1991]
Subjects:
Description
Item Description:Includes index.
Physical Description:xiv, 242 pages ; 24 cm
ISBN:0471526487 (alk. paper) :