Magnet marketing : the ultimate strategy for attracting and holding customers /

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Bibliographic Details
Main Author: Graham, John R. (John Rushton), 1931-
Other Authors: Bennett, Steven J., 1951-
Format: Book
Language:English
Published: New York : Wiley, [1991]
Subjects:

MARC

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245 1 0 |a Magnet marketing :  |b the ultimate strategy for attracting and holding customers /  |c John R. Graham with Steven J. Bennett. 
264 1 |a New York :  |b Wiley,  |c [1991] 
264 4 |c ©1991 
300 |a xiv, 242 pages ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
595 |a OCLC Reclamation ECLBatch1_in_part1.mrc 20090619 pmh. 
650 0 |a Marketing  |x Management.  |0 sh 85081339  
650 0 |a Customer services.  |0 sh 85034965  
650 0 |a Consumer satisfaction.  |0 sh 85031490  
700 1 |a Bennett, Steven J.,  |d 1951-  |0 n 85156808  
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