Brand advocates : turning enthusiastic customers into a powerful marketing force /

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk...

Full description

Saved in:

Bibliographic Details
Main Author:	Fuggetta, Rob
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2012.
Subjects:	Relationship marketing. Customer loyalty. Word-of-mouth advertising. Branding (Marketing) Electronic books.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only) Full text (Wentworth users only) Full text (Wentworth users only) Full text (Wentworth users only)

Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Wentworth users only)
Full text (Wentworth users only)
Full text (Wentworth users only)

Emerson

Holdings details from Emerson
Call Number:	ProQuest

Emmanuel

Holdings details from Emmanuel
Call Number:	ProQuest

NECO

Holdings details from NECO
Call Number:	ProQuest

MCPHS

Holdings details from MCPHS
Call Number:	ProQuest

Wentworth

Holdings details from Wentworth
Call Number:	ProQuest Safari Wiley