Why startups fail and how yours can succeed /
For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make-and how to avoid them. Nearly every...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Apress,
[2012]
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| Subjects: | |
| Online Access: | Full text (Emerson users only) |
Table of Contents:
- Part I. Market, Product, and Entrepreneur
- Poor Product-Market Fit
- Pivot Your Way to a Successful Launch
- Bad Products
- Less Is More
- The Missing Entrepreneur
- Market Visionary and Product Picker
- Part II. Sales and Marketing
- Investing in Sales and Marketing Too Early
- Know When to Spend-and When Not To
- Losing Money on Sales
- Put Sales Leverage to Work for You
- Invisible Startups
- Market Your Startup Without Incinerating Cash
- Part III. Execution
- Failing to Communicate
- Words Matter
- Not Getting Started
- How to Get Your Company Off the Ground
- Failing to Execute
- Lessons on Growth
- Part IV. Capital and Liquidity
- Pitches That Fail
- Perfect Your Pitch
- Managing Liquidity
- Get Paid for Your Work
- From Failure, Success
- Mistakes: The Stepping Stones to Startup Victory.