Four products : predicting diffusion (2006) /

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Bibliographic Details
Main Author:	Gourville, John T. (John Timothy)
Corporate Author:	Harvard Business School
Format:	Book
Language:	English
Published:	Boston, MA : Harvard Business School, 2006.
Subjects:	Product management > Case studies. Marketing > Case studies.

Emerson

Holdings details from Emerson
Call Number:	HF5415.15 .G687 2006