Mapping experiences : a guide to creating value through journeys, blueprints and diagrams /
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...
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| Format: | Book |
| Language: | English |
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Sebastopol, CA :
O'Reilly Media Inc.,
2016.
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