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1
Television and political advertising
Hillsdale, N.J. : L. Erlbaum Associates, 1990Format: Book
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2
Video rhetorics : televised advertising in American politics
Urbana : University of Illinois Press, 1997Format: Book
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3
Political marketing and communication
London : John Libbey, 1995Format: Book
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4
30-second politics : political advertising in the eighties
New York : Praeger, 1989Format: Book
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5
Research on the cognitive, affective and behavioral effects of political advertising : where has it been and where is it going?
[Place of publication not identified] : [publisher not identified], 1994Format: Book
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6
Political television advertising classics, 1986
Washington, D.C. : Campaigns & Elections, 1986Format: Video
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7
Selling the president, 1920 : Albert D. Lasker, advertising, and the election of Warren G. Harding
Westport, Conn. : Praeger, 2001Format: Book
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8
The SAGE handbook of political advertising
Thousand Oaks, Calif. : SAGE Publications, 2006Format: Electronic eBookFull text (Emerson users only)
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9
The presidential campaign film : a critical history
Westport, Conn. : Praeger, 1993Format: Book
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10
Special issue : campaign 2004 : de/constructing the mediated realities of presidential debates, political advertising, and showcase senate races, volume 2
Thousand Oaks, CA : Sage, 2005Format: Book
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11
New perspectives on political advertising
Carbondale : Southern Illinois University Press, 1986Format: Book
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12
Segmenting the electorate by media use types : the value of newspapers in local election campaigns
[Place of publication not identified] : [publisher not identified], 1995Format: Book
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13
Packaging the presidency : a history and criticism of presidential campaign advertising
New York : Oxford University Press, 1984Format: Book
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14
Beyond the 30-second spot : enhancing the media's role in congressional campaigns : Congress & the media.
Washington, D.C. : Center for Responsive Politics, 1988Format: Book
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15
Attacking judges : how campaign advertising influences state supreme court elections
Stanford, California : Stanford Law Books, 2014Format: Electronic eBookFull text (Emerson users only)
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16
Campaign advertising and American democracy
Philadelphia : Temple University Press, 2007Format: Book
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17
Effects of negative political advertising on the political process
[Place of publication not identified] : [publisher not identified], 1990Format: Book
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18
News coverage of political ads : a grammar sheet
Washington, DC : Annenberg School for Communication, University of Pennsylvania, 1991Format: Book
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19
Packaging The Presidency : a History and Criticism of Presidential Campaign Advertising.
Oxford : Oxford University Press, USA, 1996Format: Electronic eBookFull text (Emerson users only)
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20
Everything you think you know about politics... and why you're wrong
New York : Basic Books/New Republic Books, 2000Format: Book
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