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  1. 1
    Media planning : a practical guide

    Media planning : a practical guide by Surmanek, Jim

    Lincolnwood, Ill. : NTC Business Books, 1985
    Format: Book


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  2. 2
    Media flight plan V : a strategic approach to media planning theory & practice

    Media flight plan V : a strategic approach to media planning theory & practice by Martin, Dennis G.

    Provo, Utah : Deer Creek Pub., 2006
    5th ed.
    Format: Book


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  3. 3
    Essentials of media planning : a marketing viewpoint

    Essentials of media planning : a marketing viewpoint by Barban, Arnold M.

    Chicago : Crain Books, 1976
    Format: Book


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  4. 4
    Advertising campaign planning : developing an advertising-based marketing plan

    Advertising campaign planning : developing an advertising-based marketing plan by Avery, Jim, 1947-

    Chicago : Copy Workshop, 1997
    Second edition.
    Format: Book


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  5. 5
    Strategic media planning

    Strategic media planning by Lancaster, Kent M.

    Lincolnwood, Ill. : NTC Business Books, 1989
    Format: Book


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  6. 6
    Advertising management in a digital environment : text and cases

    Advertising management in a digital environment : text and cases by Kelley, Larry D., 1955-, Sheehan, Kim Bartel, 1958-

    Abingdon, Oxon ; New York, NY : Routledge, 2022
    Format: Electronic eBook
    Full text (Wentworth users only)
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  7. 7
    The media handbook : a complete guide to advertising media selection, planning, research, and buying

    The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.

    New York : Routledge, 2017
    Sixth edition.
    Format: Book


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  8. 8
    The media handbook : a complete guide to advertising media selection, planning, research, and buying

    The media handbook : a complete guide to advertising media selection, planning, research, and buying by Katz, Helen E.

    New York : Routledge, 2014
    Fifth edition.
    Format: Book


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  9. 9
    Advertising media planning

    Advertising media planning by Sissors, Jack Zanville, 1919-

    Lincolnwood, Ill. : NTC Business Books, 1993
    Fourth edition.
    Format: Book


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  10. 10
    CSR Communication in the Media Media Management on Sustainability at a Global Level

    CSR Communication in the Media Media Management on Sustainability at a Global Level

    Cham : Springer International Publishing : Imprint: Springer, 2023
    1st ed. 2023.
    Format: Electronic eBook
    Full text (Wentworth users only)
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  11. 11
    The Leo Burnett worldwide advertising and media fact book

    The Leo Burnett worldwide advertising and media fact book

    Chicago : Triumph Books, 1994
    Format: Book

    This item is not available through FLO. Please contact your home library for further assistance.
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  12. 12
    Internal and external influences affecting television network advertisers during 1976-1977

    Internal and external influences affecting television network advertisers during 1976-1977 by Yannantuono, Paul A.

    [Place of publication not identified] : [publisher not identified], 1978
    Format: Thesis Book

    This item is not available through FLO. Please contact your home library for further assistance.
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  13. 13
    Street-smart advertising : how to win the battle of the buzz

    Street-smart advertising : how to win the battle of the buzz by Berman, Margo, 1947-

    Lanham, Md. : Rowman & Littlefield Publishers, 2007
    Format: Book


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  14. 14
    Montecito State College

    Montecito State College by Lovelock, Christopher H.

    Boston, MA : Harvard Business School Publishing, 1992
    Format: Book


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  15. 15
    The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion

    The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion by Grossman, Ann

    New York : Quorum Books, 1987
    Format: Book


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  16. 16
    Media math : basic techniques of media evaluation

    Media math : basic techniques of media evaluation by Hall, Robert W. (Robert William), 1939-

    Lincolnwood, Ill., U.S.A. : NTC Business Books, 1987
    Format: Book


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  17. 17
    Direct marketing through broadcast media : TV, radio, cable, infomercial, home shopping & more

    Direct marketing through broadcast media : TV, radio, cable, infomercial, home shopping & more by Eicoff, Alvin

    Lincolnwood, Ill. : NTC Business Books, 1995
    Format: Book


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  18. 18
    Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo

    Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo by Yang, Changzheng

    Singapore : Springer Nature Singapore : Imprint: Springer, 2022
    1st ed. 2022.
    Format: Electronic eBook
    Full text (Wentworth users only)
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  19. 19
    Essentials of media planning : a marketing viewpoint

    Essentials of media planning : a marketing viewpoint by Barban, Arnold M.

    Lincolnwood, Ill., U.S.A. : NTC Business Books, 1987
    Second edition.
    Format: Book


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  20. 20
    Advertising and integrated brand promotion

    Advertising and integrated brand promotion by O'Guinn, Thomas C.

    Mason, Ohio : South-Western, 2009
    5th ed.
    Format: Book


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