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1
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement
Hoboken, New Jersey : Wiley, 2015Format: Electronic eBookAccess E-Book
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2
The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience
[Place of publication not identified] : McGraw Hill-Ascent Audio, 2017
[First edition].Format: Electronic AudioStreaming audio (Wentworth users only)
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3
Getting naked : a business fable about shedding the three fears that sabotage client loyalty
San Francisco, CA : Jossey-Bass, 2010
First edition.Format: Book
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4
Customer loyalty
New York, NY : Inc., 2014Format: Electronic VideoFull text (Emerson users only)
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5
Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features w...
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2017Format: Electronic eBookFull text (Wentworth users only)
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6
Wired and dangerous how your customers have changed and what to do about it
San Francisco : Berrett-Koehler Publishers, 2011Format: Electronic eBookAccess E-Book
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7
La Estrategia CRM : Las Claves para Aumentar y Fidelizar a la Clientela.
Namur : Lemaitre Publishing, 2017Format: eBookFull text (Emerson users only)
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8
Customer winback how to recapture lost customers and keep them loyal
San Francisco : Jossey-Bass, 2001
1st ed.Format: Electronic eBookAccess E-Book
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9
The culting of brands : when customers become true believers
New York : Portfolio, 2004Format: Book
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10
Brand positioning with power : maximize your marketing impact
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2023
First edition.Format: Electronic eBookFull text (Wentworth users only)
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11
Customer valuation starvation can kill prevention and cure
New York : Business Expert Press, 2021
First edition.Format: Electronic eBookFull text (Wentworth users only)
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12
Marketingziel Kundenbindung.
Hamburg : Diplomica Verlag, 2009Format: Electronic eBookFull text (Emerson users only)
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13
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
New York : American Management Association, 2012Format: Electronic eBookFull text (Emerson users only)
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14
Brand advocates turning enthusiastic customers into a powerful marketing force
Hoboken, N.J. : Wiley, 2012Format: Electronic eBookAccess E-Book
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15
Loyalty cards in the apparel industry in Germany and Spain.
Hamburg : Diplomica Verlag, 2014Format: Electronic eBookFull text (Emerson users only)
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16
FairPay : Adaptively Win-Win Customer Relationships.
New York : Business Expert Press, 2016Format: Electronic eBookFull text (Emerson users only)
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17
Passion brands : why some brands are just -gotta-have, drive-all-night-for, and tell-your-friends-about
Amherst, NY : Prometheus Books, 2009Format: Book
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18
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Frankfurt am Main, Germany : PL Academic Research, an imprint of Peter Lang GmbH, 2013Format: Electronic eBookFull text (Open Access)
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19
Superior customer satisfaction and loyalty : engaging customers to drive performance
Milwaukee, Wisconsin : ASQ Quality Press, 2009Format: Electronic eBookFull text (Emerson users only)
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20
Exceptional service, exceptional profit the secrets of building a five-star customer service organization
New York : American Management Association, 2010Format: Electronic eBookAccess E-Book