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  1. 1

    Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement by Frawley, Andrew

    Hoboken, New Jersey : Wiley, 2015
    Format: Electronic eBook
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    Getting naked : a business fable about shedding the three fears that sabotage client loyalty by Lencioni, Patrick, 1965-

    San Francisco, CA : Jossey-Bass, 2010
    First edition.
    Format: Book


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    Wired and dangerous how your customers have changed and what to do about it by Bell, Chip R.

    San Francisco : Berrett-Koehler Publishers, 2011
    Format: Electronic eBook
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  7. 7

    La Estrategia CRM : Las Claves para Aumentar y Fidelizar a la Clientela. by 50Minutos

    Namur : Lemaitre Publishing, 2017
    Format: eBook
    Full text (Emerson users only)
  8. 8

    Customer winback how to recapture lost customers and keep them loyal by Griffin, Jill

    San Francisco : Jossey-Bass, 2001
    1st ed.
    Format: Electronic eBook
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  9. 9

    The culting of brands : when customers become true believers by Atkin, Douglas

    New York : Portfolio, 2004
    Format: Book


  10. 10

    Brand positioning with power : maximize your marketing impact by Gordon, Robert S.

    New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2023
    First edition.
    Format: Electronic eBook
    Full text (Wentworth users only)
  11. 11

    Customer valuation starvation can kill prevention and cure by Mahajan, Gautam

    New York : Business Expert Press, 2021
    First edition.
    Format: Electronic eBook
    Full text (Wentworth users only)
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    Brand advocates turning enthusiastic customers into a powerful marketing force by Fuggetta, Rob

    Hoboken, N.J. : Wiley, 2012
    Format: Electronic eBook
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    Passion brands : why some brands are just -gotta-have, drive-all-night-for, and tell-your-friends-about by Newlin, Kate

    Amherst, NY : Prometheus Books, 2009
    Format: Book


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    Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs by Hoffmann, Nicolas, 1983-

    Frankfurt am Main, Germany : PL Academic Research, an imprint of Peter Lang GmbH, 2013
    Format: Electronic eBook
    Full text (Open Access)
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    Exceptional service, exceptional profit the secrets of building a five-star customer service organization by Inghilleri, Leonardo

    New York : American Management Association, 2010
    Format: Electronic eBook
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