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1
Product ownership meistern : Produkte erfolgreich entwickeln
Heidelberg : dpunkt.verlag, 2022
1. Auflage.Format: Electronic eBookFull text (Wentworth users only)
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2
Transformed : moving to the product operating model
[Place of publication not identified] : Ascent Audio, 2024
[First edition].Format: Electronic AudioStreaming audio (Wentworth users only)
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3
Building database-driven web catalogs
New York : McGraw-Hill, 1998Format: Electronic eBookAccess E-Book
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4
Mountain man brewing company : bringing the brand to light
Boston, MA : Harvard Business School, 2007Format: Book
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5
Hit makers : the science of popularity in an age of distraction
New York : Penguin Press, 2017Format: Book
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6
Customer profitability and customer relationship management at RBC financial group (abridged)
Boston, MA : Harvard Business School Publishing, 2002Format: Book
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7
Ducati
Boston, Mass. : [publisher not identified], 2002Format: Book
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8
Helping brands bank on social media
New York : Bloomberg, 2013Format: Electronic VideoStreaming video (Emerson users only)
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9
Brand desire : how to create consumer involvement and inspiration
London ; New York, NY : Bloomsbury Information, 2016Format: Electronic eBookFull text (Emerson users only)
Full text (Emmanuel users only)
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10
Built to love creating products that captivate customers
San Francisco, CA : Berrett-Koehler Publishers, 2010Format: Electronic eBookAccess E-Book
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11
Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing
Austin : University of Texas Press, 2015
First edition.Format: Government Document Electronic eBookFull text (Emerson users only)
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12
Giant touch-screens let drivers make their own Audi
New York : Bloomberg, 2012Format: Electronic VideoStreaming video (Emerson users only)
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13
Grow the core : how to focus on your core business for brand success
Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Format: Electronic eBookFull text (Emerson users only)
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14
MercadoLibre.com
Boston, MA : Harvard Business School, 2007Format: Book
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15
Eating the big fish : how challenger brands can compete against brand leaders
Hoboken, N.J. : Wiley, 2009
2nd ed., [Rev. & expanded].Format: Book
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16
The experience economy : work is theatre & every business a stage
Boston : Harvard Business School Press, 1999Format: Book
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17
Innovation management strategies, implementation and profits
New York : Oxford University Press, 2003
2nd ed.Format: Electronic eBookFull text (Wentworth users only)
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18
Global Brand Power : Leveraging Branding for Long-Term Growth.
New York : Wharton Digital Press, 2013Format: Electronic eBookAccess E-Book
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19
Apple Inc., 2008
Boston, MA : Harvard Business School Publishing, 2008Format: Book
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20
The brand chartering handbook : how brand organizations learn "living scripts"
[London] : Harlow : Economist Intelligence Unit ; Addison-Wesley, 1996Format: Book
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