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1
The serious business of being funny
New York : Bloomberg, 2013Format: Electronic VideoFull text (Emerson users only)
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2
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
New York : McGraw-Hill Education, 2014Format: Book
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3
Want to go viral? here's how to be a YouTube star
New York : Bloomberg, 2013Format: Electronic VideoFull text (Emerson users only)
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4
Implementing Web 2.0 Tools in Organisations.
Emerald Group Publishing Limited, 2014Format: Electronic eBookFull text (Emerson users only)
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5
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories
Hoboken, N.J. : John Wiley & Sons, 2009Format: Electronic eBookFull text (Wentworth users only)
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6
UnMarketing : everything has changed and nothing is different
Hoboken : Wiley, 2017
Second edition.Format: Electronic eBookAccess E-Book
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7
#Share : Building Social Media Word of Mouth.
New York : Business Expert Press, 2022
2nd ed.Format: eBookFull text (Emerson users only)
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8
Grapevine : the new art of word-of-mouth marketing
New York : Portfolio, 2005Format: Book
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9
UnMarketing : stop marketing, start engaging
Hoboken, N.J. : J. Wiley & Sons, 2012
Revised and updated.Format: Electronic eBookAccess E-Book
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10
Viral marketing and social networks
New York : Business Expert Press, 2014Format: Electronic eBookFull text (Emerson users only)
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11
The conversion code : stop chasing leads and start attracting clients
Hoboken, New Jersey : John Wiley & Sons, Inc., 2022
2nd edition completely revised and updated.Format: Electronic eBookFull text (Wentworth users only)
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12
#Share : how to mobilize social word of mouth (sWOM)
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017
First edition.Format: Electronic eBookFull text (Wentworth users only)
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13
Viral Marketing within Social Networking Sites.
Hamburg : Diplomica Verlag, 2014Format: Electronic eBookFull text (Emerson users only)
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14
Facebook marketing for dummies
Hoboken, NJ : For Dummies, 2015
5th edition.Format: Electronic eBookFull text (Wentworth users only)
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15
UnMarketing : everything has changed and nothing is different
Hoboken : Wiley, 2016
Second edition.Format: Electronic eBookFull text (Emerson users only)
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16
Mastering Web 2.0 : transform your business using key website and social media tools
London ; Philadelphia : Kogan Page, 2009Format: Book
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17
Viral marketing and social networks
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
First edition.Format: Electronic eBookAccess E-Book
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18
Social media marketing : a strategic approach
Mason, OH : South-Western Cengage Learning, 2013Format: Book
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19
Grapevine : why buzz was a fad but word of mouth is forever
New York : Portfolio, 2008
1st paperback ed.Format: Book
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20
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Old Saybrook : Tantor Media, 2009Format: Electronic AudioStreaming audio (Wentworth users only)