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International marketing : theory and practice from developing countries /
Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Format: Electronic eBookFull text (Emerson users only)
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International marketing.
Englewood Cliffs, N.J. : Prentice-Hall, 1970Table of Contents: “…Marketing for the global enterprise -- Internation marketing -- The economic, cultural, and political roots of marketing systems -- Consumers: what they buy and how they buy -- Product policy -- Distribution -- Promotion and market research -- The total marketing program.…”
Second edition.
Format: Book
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International marketing : theory and practicefrom developing countries /
Newcastle-upon-Tyne, England : Cambridge Scholars Publishing, 2016Format: Electronic eBookAccess E-Book
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5
Internal marketing : the tools and concepts for change /
Oxford : Butterworth-Heinemann, 2002Format: Book
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International marketing : strategy planning, market entry & implementation.
London : Kogan Page, 2002
3rd ed. /Format: Book
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Internal marketing : your company's next stage of growth /
New York : Haworth Press, 1996Format: Book
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International marketing : a cultural approach /
Englewood Cliffs, N.J. : Prentice Hall, 1993Format: Book
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International marketing strategy and management /
Oxon [England] : Routledge, 2013Table of Contents: “…pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. …”
Format: Electronic eBookAccess E-Book
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Internal markets : bringing the power of free enterprise inside your organization /
New York : Wiley, 1993Format: Book
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International Marketing.
New Delhi : Himalaya Pub. House, 2010Table of Contents: “…COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIA.…”
2nd ed.
Format: Electronic eBookFull text (Emerson users only)
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International marketing /
Boston, Mass. : McGraw-Hill/Irwin, 2007Table of Contents: “…Part I An Overview -- The Scope and Challenge of International Marketing -- The Dynamic Environment of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography: The Foundations of Culture -- Cultural Dynamics in Assessing Global Markets -- Culture, Management Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups -- Part IV Developing Global Marketing Strategies -- Global Marketing Management: Planning and Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational Marketing Channels -- Exporting and Logistics: Special Issues for Business -- Integrated Marketing Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for International Markets -- Part V Implementing Global Marketing Strategies -- Negotiating with International Customers, Partners, and Regulators -- Part VI Supplementary Material -- The Country Notebook -- Cases.…”
Thirteenth edition.
Format: Book
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International marketing : a global perspective /
London ; New York : International Thomson Business Press, 1999
Second edition.Format: Book
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International marketing : analysis and strategy /
Upper Saddle River, NJ : Prentice Hall, 1997
Third edition.Format: Book
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Internal Marketing
Routledge, 2013
1st edition.Format: Electronic eBookFull text (Wentworth users only)
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International Marketing : Emerging Markets.
Bradford : Emerald Group Pub., 2011Table of Contents: “…Front page; International Marketing: Emerging Markets; Copyright page; Contents; List of contributors; International Marketing and Emerging Markets: An Introduction to the AIM Volume 21; Chapter 1. …”
Format: Electronic eBookFull text (Emerson users only)
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